Bring back the Human Connection in our Services

heartDo you target a niche to solve a problem or create an experience for your clients so they remember your brand?

To answer this question, you need to go back to the past to understand our history and experience, to know the changing face of our culture?

My favourite era was the 80s. Do you remember the local stores near your home? I remember them well and always went to them, my parents taught me to greet the owners as a mark of respect. I love looking at the sweets and how neatly and colourfully arranged they were. The owner knew my parents and called me by name, so I felt welcomed. I never had any money to buy anything but left the shop with a sweet in hand, given by the owner.

Why was I so happy to go to the shop?

Why was I given a sweet?

It is the true nature of emotional marketing where value was given away freely without any further intention except to make a connection.

The environment was welcoming and the owner remembered my name out of the many people that walked by and he gave me a gift. I felt so happy because he made me feel special. This little story of my human connection left me with a positive experience that has given me the opportunity to tell you my story.

There was no selling and advertising in my story, the only transaction exchanged was through my parents purchase and me being given a treat from the owner and this gave me a memorable experience.

Fast forward to now, what is the difference between then and now? Back then, we had no modern technology to easily connect us to the masses, yet promises were kept and people were genuinely showing respect, by listening to fellow customers. Today, even with advance technology, we are more disconnected than before.

As an introvert, I am very quiet but that only means I spend most of my time listening and observing the world around me. I have learned how providing a service which is different to other businesses, is not the same as actually being of service to others, by offering an experience that will make a difference to them.

It is not about what you are selling, it is about how you deliver to your clients, to make them feel special. It is about making a connection!

Do you deliver values that you think is going to help others or are your values creating a connection with people, to show them how much you do care?

How do you connect with your clients?

About Alison Laverty

Alison Laverty is a Singapore born Eurasian of Portuguese descent. Specialising in multimedia, Alison creates photo slideshows and video production for families and businesses. Her mission is to help people honour life by celebrating and recognising their achievements through photographic and video memories. Alison is currently writing her forthcoming book of memoirs "The Human Touch - A Story About Connections".