Using YouTube as a Tool in your Online Strategy

Are you using YouTube to your advantage?

Like other social media platforms, YouTube can connect you to your community, through video sharing.

You can upload your videos to share on YouTube, set it to unlisted or even private viewing, so only your family or your client can watch it or for public worldwide viewing.

Once uploaded, it gives you an embedded code, where you can place on your website or blog and people can watch your videos from there.

Owned by Google, YouTube can help you gain exposure for your website, because videos rank higher than websites in Google Search Results.

5 Ways to Create Videos to Connect to your Community

  1.  A Service Offering;
  2. A Training Video Workshop;
  3. A Book Launch;
  4. Showcase your Portfolio;
  5. An Intro Video;
  6. Or even just a Photo Montage Video Slideshow to share privately.

This can be done in various ways. You can record it as a video clip, use still photos or both, then set it to music or a voice over. YouTube allows you to add Tags which are keywords, so people can find you or your business.

When you create a YouTube account, create it either with your business name in mind or a name that points to your work.

Photoshow YouTube (Small)

If you need any help or would like to would like to know more about creating a YouTube account, please call me on 07 3103 9438 or email me at alison@photoshowondvd.com.au .

About Alison Laverty

Alison Laverty is a Singapore born Eurasian of Portuguese descent. Specialising in multimedia, Alison creates photo slideshows and video production for families and businesses. Her mission is to help people honour life by celebrating and recognising their achievements through photographic and video memories.